Profile of Baldor Electric (Asia) Pte Ltd
Baldor Electric (Asia) Pte Ltd is a wholly-owned subsidiary of Baldor Electric, USA. It is the Regional Sales and Support HQ for the Asian Region.
Mission Statement
“To be the best (as determined by our customers) marketers, designers and manufacturers of industrial electric motors, power-transmission products, drives and generators. To be the best, we must:
- Provide better value as perceived by our customers.
- Attract and retain competent employees dedicated to reaching our goals and objectives.
- Produce good, long-term results for our shareholders ”
Our Value Formula

| V = Value | P = Perceived | Q = Quality |
| S = Service | C = Cost | T = Time |
If the Perceived Quality and Service provided are improved and the Cost of products and Time taken to deliver are reduced, the customer will enjoy more Value. As Value is not measureable, so the term Perceived is used.